Barcode Illustration for Cheerios Cereal
A product’s identity
Every product has a barcode, or a Universal Product Code (UPC) to be precise. This code helps many countries around the world track trade items.
A barcode is like the product’s identity. To completely redesign a product, I can’t leave out the barcode.
I’m not the first.
I’m not the first one who wants to redesign a product’s barcode. Irish’s graphic designer Steve Simpson has done this in the past and his illustrations really inspire me to redesign mine.
This is one of my favorite
Here’s the UPC for Cheerios Cereal Dark Chocolate Crunch.
A few hours later with Illustrator, this is my final product: