Barcode Illustration for Cheerios Cereal


A product’s identity

Every product has a barcode, or a Universal Product Code (UPC) to be precise. This code helps many countries around the world track trade items.

A barcode is like the product’s identity. To completely redesign a product, I can’t leave out the barcode.

I’m not the first.


Source: designtaxi

I’m not the first one who wants to redesign a product’s barcode. Irish’s graphic designer Steve Simpson has done this in the past and his illustrations really inspire me to redesign mine.

This is one of my favorite


Source: SmartPress

Here’s the UPC for Cheerios Cereal Dark Chocolate Crunch.


A few hours later with Illustrator, this is my final product: