Douglas Phan Photography and Design.
Going further into a professional photography and design business, I need to create myself a new branding that really scream “ME.” I’ve asked my friends and family about how they think of me so that I can put those elements into my branding. Most people when they think of me they think of words like “Asian” “Smart” “Enthusiastic” “Active” “Chill.” Below is the process of how I’m implement those words in my design.
I made tons and tons of different sketches before I work digitally. It’s really hard to turn words into graphics and shapes and I have tons and tons of ideas. Lots of the ideas have potential, lots of them don’t. I drew an ugly owl at one point and I thought it was the ugliest thing I have drawn. Sketches are definitely trials and errors.
It’s really hard to narrow down to 3-4 sketches out of 33 sketches so I decided to go out and gather some opinions. After gathering opinions from my designer friends, I ended up putting four out of 33 paper sketches to Adobe Illustrator to work with my sketches digitally. Here are what I’ve come up with.
After many hours of working with Adobe Illustrator. I ended up with these four logos.
Logo number 1
Logo number 2
Logo number 3
Logo number 4
Out of the four logos that I have just created. I decided to go with the last one. Not only does it represent what I want to show my future clients, but it can also be a great waterwark anywhere. I can easily put that logo on anything I want. It’s unique and it’s easy to see from the distance.