This is my final blog post on the Cheerios package redesign. If you want to see more post on my process of redesigning this product, check out my Product Redesign page

Background

For this project I have selected Cheerios’ new Dark Chocolate Crunch of General Mills as my subject. Currently their logo and design is not awful, however, it could be much better. An issue with the current design is that it’s too cluttered and doesn’t really attract much attention. A more modern and simple design would improve their brand. This is how the current product looks like.

DouglasPhan-cereal-product-redesign-cheerios-dark-chocolate-crunch-7

Initial Research

Inspiration

At first I created a Pinterest Board like I do most of my other project to get some inspiration. This help me open up to many different ideas of what’s current and what’s cool so that I can apply a similar look to my product redesign.

Cheerios Branding

According to Wikipedia, Cheerios is an American brand of breakfast cereal manufactured by General Mills. In some countries, including the United Kingdom, Cheerios is marketed by Cereal Partners under the Nestlé brand. In Australia and New Zealand, Cheerios is sold as an Uncle Tobys product.

Logo Redesign

Vintage is the current trend for all the designers out there so I kept that in mind throughout my project. On the current cereal box there’s 2 different logos: one of General Mills and one of Cheerios.

cheerios_logoGM-Logo

I thought I can combine both logo into one simple logo to clean up the design and this is what I came up with.

Douglas-Phan-Cheerios-logo-redesigned-vintage

Barcode Redesign

A big challenge is use as little design elements as possible but still make the design flow. To keep the whole design unified, I redesigned the barcode. Check out my barcode redesign blog post here.

DouglasPhan-barcode-design-illustrator-cereal-image

Flat Package Design

Douglas-Phan-Cheerios-flat-package-cereal-product-redesign

Cheerios Dark Chocolate Crunch Flat Package Design

The Finished Product

DouglasPhan-cereal-product-redesign-cheerios-dark-chocolate-crunch-9-Edit

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